Casey Reid — Product Design

Design System Launch

Design System Launch project preview
Early wireframes and user flows

Background

Process

Research

Facilitated ethnographic research in the field, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

$2.3M in incremental ARR. Since shipping, we've measured 18-point NPS lift.

Design System Launch

Shipping quality design requires collaboration and iteration. Recent work has shown me how . The implications matter for teams and organizations.

Conclusion

Whether you're designing your product, this principle applies.